During the 1960s, America’s Cold War era monoculture was shattered by the arrival of birth control pills, civil rights protests, anti-war riots, LSD, rock & roll, and an unprecedented upsurge in youthful rebellion. As the Bay Area emerged as ground zero for this constellation of revolutionary movements, Rolling Stone magazine was created to document stories that the mainstream media was either ignoring or not taking seriously. Rolling Stones’ contributors were immersed in the scenes they covered and helped translate what happened here for the rest of the country, and for future generations.  

Peter Richardson’s new book “Brand New Beat: The Wild Rise of Rolling Stone Magazine” (UC Press) explores this still-controversial time period and seeks to understand the true legacy of “the long sixties.” Listen now to hear our conversation about the political potential of music, the rise and fall of the hippies, and much more.

Find the episode via Apple, SoundCloud, Spotify, or wherever you get podcasts.

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